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Chorasfas, Dimitris Money: The Bank of the 80's
Blue Ridge Summit, Pennsylvania, U.S.A. Petrocelli Books 1982 0894331825 / 9780894331824 Cloth Very Good Very Good Cloth
Financial institutions are faced with the problem of applying industrial management techniques to banking, if they are to survive . Five aspects of those techniques are the most frequently mentioned: the institution of marketing; the definition of product lines;the new banking services made possdible through information systems; the calculation of profitability to be obtained from the products offered to the market; and the fact that banking has become a knowledge-intense industry. 239 pgs. with index and graphs.
Price:
25.00 USD
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